About Archetype AI

Archetype AI is developing the world's first AI platform to bring AI into the real world. Formed by an exceptionally high-caliber team from Google, Archetype AI is building a foundation model for the physical world, a real-time multimodal LLM for real life, transforming real-world data into valuable insights and knowledge that people will be able to interact with naturally. It will help people in their real lives, not just online, because it understands the real-time physical environment and everything that happens in it.

Supported by deep tech venture funds in Silicon Valley, Archetype AI is currently pre-Series A, progressing rapidly to develop technology for their next stage. This presents a unique and once-in-a-lifetime opportunity to be part of an exciting AI team at the beginning of their journey, located in the heart of Silicon Valley.

Our team is headquartered in Palo Alto, California, with team members throughout the US and Europe.

We are actively growing, so if you are an exceptional candidate excited to work on the cutting edge of physical AI and don’t see a role that exactly fits you below you can contact us directly with your resume via jobs<at>archetypeai<dot>io.

About the Role

Archetype AI is seeking a senior Product Marketing Manager to shape how we position our foundation model Newton and our platform for building Physical AI agents. This role is critical in bridging the gap between a horizontal platform and clear solution-oriented narratives that resonate with enterprise buyers across manufacturing, construction, telecommunications, smart home devices, and beyond.

The PMM will partner closely with Product, Growth Marketing, and Sales to create compelling messaging, enablement programs, and go-to-market strategies that connect Newton’s broad capabilities to real-world customer problems.

This is a contract-to-hire opportunity for an experienced B2B marketer who thrives in startup environments, understands enterprise buying cycles, and can translate complex technology into business value that drives pipeline and adoption.

Core Responsibilities

• Messaging & Positioning

  • Develop clear, differentiated narratives that tie Newton’s features into business value for enterprise buyers

  • Create solution-oriented positioning that translates a horizontal platform into use case–driven stories (e.g., asset intelligence, predictive maintenance, operational excellence)

  • Build and maintain persona frameworks across the enterprise buying committee (Ops, Engineering, IT, and Finance stakeholders)

• Go-to-Market Strategy

  • Partner with Product to shape launch strategies and ongoing roadmap messaging

  • Develop enablement materials, including: objection handling guides, ROI frameworks, competitive positioning, demos, and more

  • Drive integrated campaigns with Growth Marketing to build awareness, generate pipeline, and influence active opportunities

  • Contribute to designing and testing pricing and packaging strategies that make Newton’s horizontal platform easier to buy and map to customer pain points

• Sales Enablement

  • Develop competitive programs (battle cards, competitor hubs, win/loss analysis)

  • Define ROI and value frameworks to help enterprise buyers build business cases

  • Partner with Sales to capture customer insights and use them to improve product strategy

• User Research & Market Insights

  • Conduct user and buyer interviews to refine personas and validate messaging

  • Build frameworks for continuously incorporating voice of customer (VoC) into product launches, content, and enablement

  • Analyze win/loss insights to sharpen differentiation and refine GTM strategy

Required Qualifications

• 5+ years of Product Marketing experience at B2B startups (enterprise focus required)

• Experience leading messaging and positioning projects and having assets to reference

• Proven experience packaging horizontal platforms into verticalized, solution-focused messaging

• Experience writing product announcements, updates, and communicating new feature value to customers and prospects

• Strong background in enterprise technology marketing; experience in manufacturing, construction, smart cities, or smart home device sectors is a strong plus

• Skilled at persona development and aligning messaging to technical, operational, and economic buyers

• Demonstrated ability to build enablement assets (case studies, battle cards, ROI models, white papers, etc.) that directly impact sales outcomes

• Experience with pricing and packaging strategy for enterprise platforms

• Excellent communication and storytelling skills, with the ability to translate technical depth into clear, customer-facing value