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Paid Social Associate
Full Time · Marketing · On-Site
Mumbai, Maharashtra, India
About the Role:
As a Paid Social Associate, you will be responsible for developing, implementing, and managing innovative social media ad campaigns to increase our digital presence, drive pipeline growth, and generate revenue. You will work closely with our marketing and sales teams to create targeted campaigns that resonate with our B2B audience.
What will you do:
- Design and execute effective paid social media strategies to achieve lead generation and brand awareness goals.
- Manage budgets and campaigns across various social platforms such as LinkedIn, Facebook, Twitter, and Instagram, tailored to a B2B audience.
- Collaborate with the marketing team to align social media campaigns with other promotional activities and company objectives.
- Monitor and analyze campaign performance using metrics and KPIs to understand ROI and provide insights for optimization.
- Stay updated with social media trends, platform updates, and B2B marketing best practices to continuously improve campaign performance.
- Work with creative teams to develop engaging ad content and compelling messaging for different stages of the customer journey.
- Report on campaign results, providing actionable insights and recommendations to stakeholders.
- Foster relationships with social media platform representatives to stay ahead of new advertising opportunities and tools.
What we are looking for:
- 3-4 years of experience in social media marketing or digital advertising, preferably in a B2B SaaS environment.
- Proven track record of creating and managing successful paid social media campaigns.
- Extensive experience in LinkedIn campaigns, including campaign planning and execution, bidding and objective structure and ongoing technical optimization
- Strong understanding of lead generation strategies and how to measure success through pipeline and revenue metrics.
- Excellent analytical skills, with proficiency in analytics tools and an ability to translate data into actionable insights.
- Familiarity with CRM and marketing automation tools.
- Exceptional communication and collaboration skills.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Measures of Success:
- Achieving pipeline and revenue goals through lead generation and ABM
Who will you report to: Director Paid
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.
We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.
Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.
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