Our Mission

We’re building infrastructure for modern healthcare delivery.

Traditional healthcare is plagued with outdated, monolithic EHRs designed to maximize billing outcomes. Patient outcomes and provider experiences have been afterthoughts, as these systems have bolted on non-API-first solutions. None of this is built for how clinically excellent healthcare is actually delivered—longitudinally and collaboratively, with the patient at the center.

Healthie is the world’s leading API-first, ONC-Certified EHR for healthcare delivery outside of the hospital. We provide the powerful infrastructure every scaling organization needs—EHR, scheduling, patient engagement, billing, and more—all accessible via modern APIs and a white-labeled UI. Our platform makes it simple for organizations of any size to launch, customize, and scale their care delivery models without reinventing the wheel.

Today, over 1 billion API calls are made to Healthie every month, as thousands of organizations—working with more than 13 million patients in total—rely on Healthie to deliver care across a spectrum of specialties, from preventative health and wellness to complex chronic care management.

We believe in the power of technology to improve access to healthcare—and we’re building the rails that make this a reality. We work fast and with quality because we provide business-critical, healthcare-critical software that clinicians and patients need for a better healthcare system. We’re customer-obsessed, operate with lightning-fast processes and responses, make our product roadmap public so customers can see what we’re building, and remain relentlessly focused on how care gets delivered.

Healthie is backed by leading investors, and while we've $42M raised to date, more importantly, we operate with fiscal responsibility and have been profitable for more than half of our time as a company.

Learn more at https://www.gethealthie.com/

About the Role

We’re hiring a Director, User Acquisition to define and scale how Healthie shows up in the market for Private Practice. You will own demand creation and trial volume, lead paid media and SEO/AEO, run events and PR, activate partnerships, and partner with Lifecycle to improve trial → paid conversion. You’ll work closely with the GM of Private Practice, Lifecycle Marketing, Community/Affiliate, Product Marketing, RevOps, and Sales/BD.

Brand & Market Positioning

• Define and evolve Healthie’s competitive narrative within the EMR/EHR space for SMB/private practice.

• Build messaging frameworks and positioning for plans and feature launches that improve site → trial performance.

• Ensure consistency across paid, web, events, PR, and product marketing.

Partnerships & Ecosystem Expansion

• Identify, negotiate, and activate partners (associations, training programs, influencers, complementary software).

• Structure co-marketing (webinars, content swaps, bundles) with clear sourced pipeline targets.

• Track performance to ARR with partner-sourced trials, SQOs, win rate, and payback.

Events & Webinars

• Own the PP conference and webinar calendar, programming, sponsorships, and booth logistics.

• Drive pre-event promotion and post-event follow-up in HubSpot with RevOps and Lifecycle Marketing.

• Report ROI by sourced pipeline, SQOs, and CAC.

User Acquisition & Demand Generation

• Plan and manage paid media budgets (Meta, Google, LinkedIn, video) and channel mix; brief creative and landing page CRO.

• Own SEO/AEO long-tail strategy and content roadmap to build durable, non-brand demand.

• Stand up repeatable campaign execution, UTM discipline, QA, and weekly performance reviews.

• Partner with Lifecycle on the free-trial engine, in-app prompts, and new plan messaging to lift trial → paid CVR

Cross-functional Leadership

• Collaborate with Lifecycle Marketing (activation/experimentation), Community/Affiliate (reach and referrals), Product Marketing (positioning), Sales/BD (routing and follow-up), and RevOps (attribution and dashboards).

• Establish KPIs and forecasting for trials, CAC, payback, and marketing-sourced ARR.

About you

• 7–10 years in user acquisition/demand gen or growth marketing, ideally in SaaS and/or healthcare SMB.

• Proven track record owning budgets and delivering CAC/payback targets across paid and SEO.

• Strong operator with experimentation mindset; comfortable with attribution, pixels, UTMs, and QA.

• Skilled communicator with executive presence; able to represent Healthie externally.

Details, details

• Hybrid work schedule in New York, NY

• The base salary for this role is $160,000 - $170,000 per year plus equity and annual bonus

• Reports to Senior Director, Private Practice and Revenue Operations

• Full-time; U.S. work authorization is required

Interview process

• Quick chat with Katie, Director of Talent (20 minutes)

• Interview with Vivek, Sr. Director of Private Practice (30 minutes)

• Interview with Josh, Growth Marketing Manager (30 minutes)

• In-Person Group Presentation with Faith, Eliza, Stefanie, Vivek, Tariq (45 minutes)

• Final Round with Erica, CEO (30 minutes)

• Reference checks

To learn more about Working at Healthie & our benefits, click here.

Healthie participates in e-verify

Healthie is committed to equal employment opportunity. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. We're proud to be building a diverse and inclusive environment that encourages collaboration, creativity, and growth. Whatever your background, please apply if this is a role that would make you excited to come into work every day.