What you will do

• Revamp existing communication strategy from feature focused style to story-telling mode that is relevant for financing users

• Work with partnership team to build network of merchant-funded programs e.g. AWS, Meta Ads, Grab, Blue Bird, etc for Horizon Cards

• Develop relevant channels, design, and execute market activation and engagement activities to break into:

  • Medium & Large Enterprise Segment such as event engagement with Grab Corp/GoCorp/Blue Bird corporate clients

  • Small & Medium Business such as community engagement with local brands business owners who have high marketing spend in online ads

• Develop and lead end-to-end GTM strategies for new product launches, feature updates, and market expansions.

• Track and report on marketing KPIs and campaign success metrics, iterating strategies for better results.

• Gather and leverage customer feedback, usage data, and market research to influence product direction and marketing campaigns.

What you will need

• Creative story tellers, able to expand product concept into captivating marketing stories as well as designing tailored marketing plans

• Background is from marketing communications in a bank or fintech start-up

• Have executed product level marketing campaigns and managed marketing budget

• Cross-functional team collaboration and stakeholder management experience.

• Strong analytical and project management skills.

• Experience working in a startup or high-growth environment