About Plum:

Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organisations. Healthcare in India is seeing a phenomenal shift, with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own, and so as many as 600 million Indians will likely have to depend on employer-sponsored insurance. Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners. 

Why is design important to Plumʼs marketing?:

Design has played an integral in the success of all our marketing efforts at Plum. Every campaign led by our marketing team – our reports, our playbooks, our campaigns, and even our games – has its own unique sub-brand. This not only helps us with recall but also lets us expand, experiment, and build our existing visual brand. Every piece of social media content that people have come to associate with and love about Plum – our album art, sending a Plum to space, Rupi Kaur poems, and our customer announcements – has a visual quality that's designed to delight. Our marketing isn't about being traditional, safe, or boring. And for our aspirations to translate into outcomes, we need someone who can complement our ideas with a compelling visual brand. 

Because pictures speak a thousand words. 

Note: This role will report to the marketing function at Plum. 

What you'll be doing:

As the Lead Communications Designer at Plum, youʼll play a key role in shaping the voice and visual identity of our brand across every touchpoint. You will: 

• Build, evolve, and maintain Plumʼs visual and brand design system across all product and marketing surfaces. 

• Create compelling, visually-driven narratives that simplify and humanise complex topics like health insurance, employee wellness, and workplace benefits. 

• Work closely with marketers, writers, product teams, and other designers to craft delightful experiences for our customers. 

• Drive brand-led design for our website, landing pages, digital campaigns, reports, social content, collaterals, emails, and internal tools. 

• Translate abstract ideas into strong creative directions and strategic visual stories.  

• Set the visual tone for high-impact campaigns, activations, and launches.  

• Measure the effectiveness of your work and iterate based on data, feedback, and insights.  

• Mentor and lead a small team of communication designers, helping them grow in their craft, confidence, and careers.  

• Build workflows, creative rituals, and systems that help scale design output and maintain quality.  

Requirements:

• 4 - 7 years of experience in communication or visual design, preferably in fast-paced environments (startups, agencies, or product-first brands). 

• A strong portfolio that showcases a range of brand, communication, campaign, or product design work. 

• Deep expertise in visual storytelling and graphic design principles. 

• Experience designing across a variety of formats and mediums like web, mobile, social, video, print, etc.  

• A keen sense of typography, colour, composition, and motion.  

• Ability to take ideas from concept to execution, quickly and at high quality.  

• Strong collaborative skills, you can lead conversations with stakeholders and inspire those around you.  

• Should have a strong command of the craft and a deeper understanding of the visual design principles. 

• Should be excited about working in a fast-paced environment with high ownership in an early-stage setup.