About the Role:

As a Senior ABM Associate, you'll play a key role in driving new business by identifying, engaging, and qualifying high-value accounts. Using data-driven insights, Salesforce reports, and outbound prospecting techniques, you'll help build a strong pipeline and support the sales team's growth.

Key Responsibilities:

Account Research & Targeting
- Conduct in-depth research to identify target accounts and key decision-makers.
- Use Salesforce and other tools to analyze account data and prioritize outreach efforts.
- Build ROI models to showcase the value of Plum's solutions to high-potential accounts.
Outbound Prospecting & Engagement
- Engage with senior leaders through calls, emails, and LinkedIn to generate new business.
- Tailor your outreach strategy to meet the unique needs of each target account.
- Run effective campaigns targeting CXOs, VPs, and other senior stakeholders to drive qualified opportunities.
Collaboration & Strategy Alignment
- Work closely with Sales and Marketing teams to align outreach strategies and create impactful campaigns.
- Ensure smooth handover of qualified leads to the sales team, maintaining clear communication.
- Share insights and feedback to continuously improve sales and marketing efforts.
Tracking & Reporting
- Use Salesforce and sales engagement tools to track performance and analyze results.
- Regularly review outreach efforts, conversion rates, and pipeline quality to refine strategies.

What You Bring:

3-5 years of B2B marketing/sales development experience, with a strong background in outbound prospecting or ABM.
Strong cold calling, emailing, and social selling skills, especially with C-level executives.
Proficiency in Salesforce, CRM tools, and sales engagement platforms.
Solid understanding of ABM strategies and the ability to engage senior decision-makers effectively.
Excellent collaboration and communication skills with cross-functional teams.
Experience using tools like LinkedIn Sales Navigator, Outreach.io, and Lusha.