About the Role:

As a Senior ABM Associate, you'll play a key role in driving new business by identifying, engaging, and qualifying high-value accounts. Using data-driven insights, Salesforce reports, and outbound prospecting techniques, you'll help build a strong pipeline and support the sales team's growth.

Key Responsibilities:

1. Account Research & Targeting
   - Conduct in-depth research to identify target accounts and key decision-makers.

   - Use Salesforce and other tools to analyze account data and prioritize outreach efforts.

   - Build ROI models to showcase the value of Plum's solutions to high-potential accounts.
   

2. Outbound Prospecting & Engagement
   - Engage with senior leaders through calls, emails, and LinkedIn to generate new business.

   - Tailor your outreach strategy to meet the unique needs of each target account.

   - Run effective campaigns targeting CXOs, VPs, and other senior stakeholders to drive qualified opportunities.
   

3. Collaboration & Strategy Alignment
   - Work closely with Sales and Marketing teams to align outreach strategies and create impactful campaigns.

   - Ensure smooth handover of qualified leads to the sales team, maintaining clear communication.

   - Share insights and feedback to continuously improve sales and marketing efforts.
   

4. Tracking & Reporting
   - Use Salesforce and sales engagement tools to track performance and analyze results.

   - Regularly review outreach efforts, conversion rates, and pipeline quality to refine strategies.
   

What You Bring:

• 3-5 years of B2B marketing/sales development experience, with a strong background in outbound prospecting or ABM.

• Strong cold calling, emailing, and social selling skills, especially with C-level executives.

• Proficiency in Salesforce, CRM tools, and sales engagement platforms.

• Solid understanding of ABM strategies and the ability to engage senior decision-makers effectively.

• Excellent collaboration and communication skills with cross-functional teams.

• Experience using tools like LinkedIn Sales Navigator, Outreach.io, and Lusha.