About Rocketlane

Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation.

Our mission? To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects—reducing chaos and boosting customer satisfaction across industries.

We’re a close-knit team of over 100 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners.

What will you do?

As a Marketing Operations Analyst, you will work closely with the demand generation, outbound, and the marketing team to support strategic and tactical initiatives. You will monitor intent signals, build targeted account lists, map personas, and enrich contact data to ensure the success of our campaigns. This is a hands-on role focused on solving real-world problems, optimizing processes, and enabling seamless execution across teams.

1. ICP-Focused List Building & Management

• Build targeted account lists aligned with our Ideal Customer Profile (ICP).

• Map key personas to accounts, and maintain well-organized, enriched lists segmented by criteria such as region, ICP, stage, and vertical.

• Ensure all account lists are continuously enriched and updated to meet evolving campaign needs.

2. Intent Signal Analysis & Account Scoring

• Monitor and interpret intent signals, aligning them with target accounts.

• Enrich accounts with relevant data and surface high-priority opportunities to sales teams in a structured manner.

• Develop scoring mechanisms to categorize accounts by priority and potential.

3. Process Optimization & Best Practices

• Collaborate with demand generation and outbound teams to ensure high-quality execution of marketing campaigns.

• Identify inefficiencies in marketing workflows and implement solutions to enhance productivity.

• Develop, document, and share best practices for list building, outbound campaign execution, and data reporting.

You should apply - 

• B2B SaaS Experience: 1-4 years in marketing operations, demand generation, or a similar role in a B2B SaaS environment.

• Technical Proficiency: Familiarity with tools such as HubSpot, Marketo, Salesforce, ZoomInfo, Apollo, Lusha, and Clay.

• Skills:

  • Strong analytical abilities to interpret data and derive actionable insights.

  • Expertise in persona mapping, account-based marketing (ABM), and data enrichment.

  • High attention to detail with the ability to manage multiple priorities in a fast-paced environment.

  • Excellent problem-solving skills, a proactive mindset, and hands-on approach to challenges.

• Adaptability: Thrive in a startup environment, comfortable with rapid change, and capable of pivoting strategies quickly based on feedback or new insights.

• Communication: Exceptional written and verbal communication skills, with the ability to collaborate effectively across teams.

Why join us?

At Rocketlane, we’re all about building a great product and a great place to work. Here’s why you’ll actually look forward to Mondays:

• Impact and ownership: You won’t just be another cog in the machine; here, you’re more like a turbocharged engine part. Bring your ideas, make them happen.

• Work with the best: We’re a team of passionate, quirky, and ridiculously talented people. Come for the work, stay for the memes.

• Celebrate wins: Whether we’re hitting major milestones or celebrating new funding, we like to mix it up. From rap videos to team outings, we believe in celebrating big.

• Learn and grow: We’re all about learning—and we’re not just talking about the latest SaaS trends. You’ll grow your career, pick up new skills, and maybe even learn to love Excel (or at least tolerate it).

Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm. That’s why we offer flexibility around hours—so you can bring your best energy, whether you’re an early bird or a night owl. Pajamas optional (at least outside the office).