About the Job

As a Senior Marketing Executive, you’ll be at the heart of bringing our brand to life across Singapore and Malaysia. You’ll help shape and deliver engaging marketing campaigns both online and in person that inspire, educate, and build trust with our audience. From spearheading impactful events to driving initiatives that strengthen financial literacy, you’ll play a key role in amplifying our brand presence and connecting with people in meaningful ways. This is your opportunity to blend creativity with purpose, working on campaigns that don’t just market a product, but empower individuals to take control of their financial future.

Key Responsibilities

• Plan and lead execution of educational and brand-building events, especially in Singapore and Malaysia.

• Support in the rollout of multi-channel event marketing campaigns that support acquisition, deposit growth, brand awareness and client activation.

• Coordinate communications across all channels - email, social media, webinars, in-app, and website - using content from the Investment Comms and PR teams.

• Draft and manage event communications, including invitations, reminders, and follow-ups.

• Ensure campaign assets are delivered on time and aligned with business goals.

• Track and report on KPIs such as sign-ups, attendance, AUM impact, and engagement - with suggestions for optimisation.

• Keep all campaign-related content across the website and the app updated and accurate.

• Partner with senior stakeholders to align event marketing with broader business objectives.

• Propose creative ideas to improve campaign effectiveness and client reach.

Projects you might work on

• StashAway Academy Initiatives – Collaborate with our content and education teams to produce engaging financial literacy materials, workshops, and webinars. You’ll help craft learning experiences that empower our audience to make informed financial decisions and position StashAway as a trusted voice in wealth management.

• Event Social Media Campaigns – Develop and execute creative, platform-specific social media strategies to promote key events. This includes crafting compelling content calendars, coordinating with design teams for visuals, managing live updates during events, and tracking engagement to refine future campaigns.

• Major Product Launches – Play a pivotal role in bringing new products to market. You’ll contribute to launch planning, from pre-launch teaser campaigns to post-launch community engagement, ensuring the messaging resonates with our audiences in Singapore and Malaysia.

Accountability of the role

• Event Impact – Achieve and exceed event registration targets, with strong attendance rates that reflect audience excitement and relevance.

• Audience Engagement – Drive high participation during and after events, measured through post-event surveys, follow-up actions, and meaningful interactions.

• Email Marketing Performance – Craft campaigns that capture attention, with impressive open rates and click-through rates for both event invitations and post-event communications.

• Social Media – Create and share campaign content that sparks conversation, boosts engagement, and expands our reach across platforms.

• Excellent Execution – Deliver campaign and event assets on time, with little to no errors and a polished, on-brand finish.

• Stakeholder Management – Work closely with internal teams by ensuring smooth collaboration, proactive updates, and high-quality execution from start to finish.

Benefits

Employee financial and physical well-being

• Compensation package: You will receive a competitive total compensation package that includes employee stock options if you are a full-time employee.

• Comprehensive insurance coverage: Free panel outpatient GP clinic visits, group hospitalisation and surgical insurance, and Covid hospitalisation insurance coverage (conditions apply).

• Management fee discount: You will receive an employee discount on your asset management fees when you invest with StashAway.

Flexible work arrangements and policies

• Unlimited paid annual leave: It should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.

• Personal work equipment budget: It’s important that you have a workstation that’s optimal for you wherever you are.

Learning and development opportunities

• You will be given an annual Learning and Development budget to help you continuously learn in your pursuit of your professional and personal development. You may use the budget for resources and tools that may help you perform better at work. This budget is subject to management approval.

Team bonding budget and initiatives

• Quarterly team bonding budget: We encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.

• Annual off-site (Sept): Each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.