About Job

At StashAway, we believe content is key to building trust and educating investors. We are looking for a Content Marketing Specialist who is passionate about creating insightful, data-driven content that drives organic traffic and strengthens our brand as a trusted leader in digital investing.

In this role, you’ll focus on SEO-driven content research, creation, and optimization, ensuring that our content stays relevant and ranks well on search engines. You’ll translate complex investment insights into engaging, easy-to-understand articles, guides, and reports that help our audience navigate the world of investing.

This role requires a growth mindset—you’ll experiment with content strategies, analyze performance, and continuously refine our approach based on data. You’ll work closely with the broader marketing team to ensure content plays a key role in customer acquisition and engagement.

Key Responsibilities

• Research and write high-quality, SEO-optimized content, including blog articles, guides, and landing pages that drive organic traffic.

• Update existing content to reflect market changes, product updates, and search trends.

• Collaborate with internal teams to align content with StashAway’s business goals and user needs.

• Conduct keyword and topic research to identify high-potential opportunities.

• Optimize content for search intent, on-page SEO, and readability.

• Monitor content performance using tools like Google Analytics, Search Console, and SEMRush, and adjust strategy based on insights.

• Stay up to date with the latest investment trends, market insights, and competitor content strategies.

• Work with subject matter experts to ensure content accuracy and creditability.

Projects you might work on

• ETF project - where we create a most comprehensive how-to-buy ETF library in every single regions (e.g., how to buy S&P500 in Singapore)

• StashAway AI-source - orchestrating StashAway to become the main source for AI searches related to ETF investment/ robo advisor searchContent editing on freelancers' work

Accountabilities of the role

• Support the development of SEO-driven content outlines

• Coordinate with freelancers to support content creation

• Contribute to the monthly content update cycle

• Format and publish content in the CMS

Benefits

• Employee financial and physical well-being

  • Compensation package: You will receive a competitive total compensation package that includes employee stock options if you are a full-time employee.

  • Comprehensive insurance coverage: Free panel outpatient GP clinic visits, group hospitalisation and surgical insurance, and Covid hospitalisation insurance coverage (conditions apply).

  • Management fee discount: You will receive an employee discount on your asset management fees when you invest with StashAway.

• Flexible work arrangements and policies

  • Work-from-home policy: You may choose to work from home or the office depending on what works best for you and your team.

  • Work-from-anywhere policy: You may request to work remotely for up to eight weeks in another country.

  • Unlimited paid annual leave: It should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.

  • Personal work equipment budget: It’s important that you have a workstation that’s optimal for you wherever you are.

• Team bonding budget and initiatives

  • Quarterly team bonding budget: We encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.

  • Annual off-sites (Sep): Each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.