Head of Content

Location: San Francisco (in-person, 6 days/week)

Total Compensation: $250k – $500k / year

Virio is building the next-generation B2B GTM stack - an AI-powered content engine that turns executive thought leadership into a pipeline at scale. We help the fastest-growing B2B companies go to market through executive-led content that drives revenue, not vanity metrics.

We're backed by investors and operators from LinkedIn, YouTube, HubSpot, Twitch, and Google. We’ve built a repeatable system for turning founder-led content into meetings, pipeline, and brand power.

You’ll work directly with CMOs, founders, and GTM teams to turn strategy into influence, and influence into meetings. You’ll guide high-value SaaS clients on what to say, how to say it, and how to measure its impact on revenue - while also defining Virio’s voice and building a repeatable content engine from the ground up.

What You’ll Do

• Write high-quality LinkedIn posts every day for founders and executives - turning their ideas, voice, and priorities into content that drives pipeline.

• Interview clients weekly to extract insights, stories, and strong opinions, then convert them into polished written posts in their voice.

• Own each client’s LinkedIn content strategy - content lanes, narrative arcs, posting cadence, and how their content supports their GTM goals.

• Develop the systems that support consistent, scalable content delivery for clients and for Virio including briefing frameworks, editorial reviews, reporting structures, and format innovation.

• Partner cross-functionally with Sales, Product Marketing, Client Services, and Creative to align messaging and amplify results.

• Oversee quarterly content planning and strategic reviews for both Virio and key accounts, using data and insight to drive next-step decisions.

Who You Are

• You are a LinkedIn creator - You’ve grown your own audience, you post regularly, and you know what good content looks like because you’ve done it yourself. We want people who know the platform from the inside.

• Client-obsessed - You treat content as a strategic lever to deepen relationships, drive renewals, and grow accounts.

• Strategic storyteller - You craft narratives that resonate with founders, CMOs, and GTM leaders - and tie them to real business outcomes.

• Content architect - You know how to build a content engine from scratch: formats, cadences, hooks, and systems that scale.

• Execution-first - You don’t just pitch ideas - you write copy, ship posts, and iterate fast based on data.

• B2B-native - You understand how content fits into the GTM motion - ABM, demand gen, founder brand, and sales enablement.

• Creative operator - You balance creative instinct with GTM rigor - thinking in hooks, CTAs, and commercial value.

• Team-minded - You love collaborating with designers, strategists, and AMs to turn client goals into standout campaigns.

• Startup-ready - You thrive in ambiguity, move with urgency, and bring structure without slowing velocity.

Bonus Points

• Strong writer with sharp taste and clear voice.

• Experience with LinkedIn-native content strategy

• Experience working directly with startup founders or C-level execs on public brand positioning

• Track record of turning content programs into a revenue growth engine

• Experience ghostwriting or executive storytelling in a B2B context

Why Join Virio?

• Founding Seat - You’ll shape how we serve clients and how we scale content - two of the most critical levers in our business.

• You’ll own relationships and results - This isn’t a content desk job. You’ll sit at the heart of our revenue and growth engine.

• Career acceleration - Success here puts you on track to lead growth in the next iconic GTM company.

• You’ll work with elite clients - Founders, CMOs, and Series A+ GTM teams building fast - your impact will be immediate and visible.

• Top-Shelf Benefits: 100% paid medical, dental, and vision + 401(k) + $1,000/month wellness & meals stipend. We take care of our people.