Head of Marketing

Location: San Francisco (in-person, in-office, full-time ONLY)

Compensation: $250K–$450K total annual compensation

About Virio

Virio is building the next-generation B2B GTM stack - an AI-powered content engine that turns executive thought leadership into a pipeline at scale. 

We help the fastest-growing B2B companies go to market through executive-led content that drives revenue, not vanity metrics. Virio is not a content agency. We're backed by investors and operators from LinkedIn, YouTube, HubSpot, Rippling, and Google. We’ve built a repeatable system for turning founder-led content into meetings, pipeline, and brand power.

We are building GTM infrastructure that behaves like a high-output operator, combining strategy, execution, and systems thinking. Having added $1M in ARR within the last 30 days, our recruiting team is moving quickly to hire the talent we need to continue our momentum.

We are now looking for a Head of Marketing to define Virio’s narrative, build demand systems, and turn attention into revenue.

What You’ll Do

• Own Virio’s brand, positioning, and category narrative

• Define messaging that clearly communicates who we are, who we are for, and why we win

• Build and run demand generation systems across content, paid, events, partnerships, and campaigns

• Create and oversee content that converts, including thought leadership, case studies, product narratives, and educational assets

• Launch high-impact initiatives such as product launches, webinars, executive dinners, and industry partnerships

• Establish repeatable marketing systems, processes, and templates that compound over time

• Lead and manage contractors, agencies, and future marketing hires

• Own LinkedIn and executive visibility, turning organic distribution into a competitive advantage

• Partner closely with Sales, Product, Customer Success, and leadership to align marketing with revenue goals

• Define and track success metrics including pipeline influence, engagement, and brand impact

• Use AI, automation, and modern tooling to move faster and out-execute larger teams

• Operate as a founding marketing leader who sets strategy and ships work directly

What Makes You a Great Fit

• Early-stage growth ownership – Proven experience owning and driving growth in fast-moving or early-stage environments

• B2B SaaS funnel & GTM expertise – Deep understanding of B2B SaaS funnels and founder-led go-to-market motions

• Autonomous ownership – Comfortable operating independently while taking full responsibility for outcomes and results

• Strategy-to-execution fluency – Able to move seamlessly between high-level strategy and hands-on execution without friction

• Distribution & prioritization judgment – Strong instincts around distribution, conversion, and prioritizing the highest-impact work

• Systems-building mindset – Experience designing scalable systems rather than relying on one-off campaigns

Traits That Thrive at Virio

• High agency & self-direction – Proactively takes action and does not wait for instructions to move work forward

• Outcome orientation – Focuses on results and impact over activity, process, or optics

• Comfort with ambiguity – Energized by uncertainty and motivated by building from scratch

• Fast, thoughtful execution – Ships quickly while maintaining high standards and avoiding sloppiness

• Direct communication – Communicates clearly and effectively with founders and operators

Benefits

• Competitive total compensation aligned to impact and ownership

• Meaningful equity upside as part of the founding team, core to the operating philosophy for Virio

• 100 percent paid medical, dental, and vision insurance

• 401(k) plan

• Monthly wellness and meals stipend ($1k)

• Relocation support for San Francisco

• Company-wide annual off-sites

• Direct access to founders and leadership

• High ownership, high trust, and fast career progression alongside world-class client partners

• In-person culture with deep collaboration and shared standards

This is a full-time, on-site role based in San Francisco. We do not offer hybrid or remote positions.Virio operates on a 996–7 cadence and expects high ownership and high output across the team.