Head of Content Marketing

Location: San Francisco

Compensation: $150K – $250K

Virio is building the next-generation B2B GTM stack—an AI-powered content engine that turns executive thought leadership into a pipeline at scale. We went from $0 to $500K ARR in 90 days while in stealth, and now we’re scaling from $1M to $100M with a small, senior team of builders.

We’re hiring a Head of Content Marketing who doesn’t just think in headlines or formats—but in relationships, pipeline, and strategy. This is a founding account management role disguised as content leadership. You’ll own our most important client relationships and lead the content strategy that drives their growth—and ours.

You’ll work directly with CMOs, founders, and GTM teams to turn strategy into influence, and influence into meetings. You’ll guide high-value SaaS clients on what to say, how to say it, and how to measure its impact on revenue—while also defining Virio’s voice and building a repeatable content engine from the ground up.

What You’ll Do

• Own a book of 10–20 high-value client accounts (ACVs ranging from $100K–$500K+), managing long-term strategic relationships and driving retention, renewals, and upsell outcomes.

• Lead content strategy for each client—partnering with executives and GTM leaders to align content with their revenue goals and brand narrative.

• Define and execute Virio’s internal content strategy: what we say, how we say it, and how it scales across channels (LinkedIn, YouTube, Twitter/X, newsletters, and beyond).

• Guide content creation across written, video, short-form, and new media—either hands-on or in collaboration with creatives.

• Translate campaign performance into executive-level insight: engagement trends, pipeline attribution, renewal ammo.

• Develop the systems that support consistent, scalable content delivery for clients and for Virio—including briefing frameworks, editorial reviews, reporting structures, and format innovation.

• Partner cross-functionally with Sales, Product Marketing, Client Services, and Creative to align messaging and amplify results.

• Oversee quarterly content planning and strategic reviews for both Virio and key accounts, using data and insight to drive next-step decisions.

• Use a discretionary relationship budget (1–1.5% of ACV) to deepen client partnerships via workshops, offsites, or executive experiences.

• Lay the groundwork for a future content team—recruiting and managing writers, strategists, and external creators as we scale.

Who You Are

• Client-obsessed – You treat content as a strategic lever to deepen relationships, drive renewals, and grow accounts.

• Strategic storyteller – You craft narratives that resonate with founders, CMOs, and GTM leaders—and tie them to real business outcomes.

  Content architect – You know how to build a content engine from scratch: formats, cadences, hooks, and systems that scale.

• Execution-first – You don’t just pitch ideas—you write copy, ship posts, and iterate fast based on data.

• B2B-native – You understand how content fits into the GTM motion—ABM, demand gen, founder brand, and sales enablement.

• Fluent in formats – You move across formats: LinkedIn carousels, interview scripts, video series, newsletters, Notion libraries, and pitch decks.

• Creative operator – You balance creative instinct with GTM rigor—thinking in hooks, CTAs, and commercial value.

• Team-minded – You love collaborating with designers, strategists, and AMs to turn client goals into standout campaigns.

• Startup-ready – You thrive in ambiguity, move with urgency, and bring structure without slowing velocity.

Bonus Points

• Experience with LinkedIn-native and video-led content strategy

• Familiarity with platforms like Beehiiv, Descript, Figma, Notion, Webflow, and Zapier

• Experience working directly with startup founders or C-level execs on public brand positioning

• Track record of turning content programs into a revenue growth engine

• Experience ghostwriting or executive storytelling in a B2B context

Why Join Virio?

• Founding Seat – You’ll shape how we serve clients and how we scale content—two of the most critical levers in our business.

• You’ll own relationships and results – This isn’t a content desk job. You’ll sit at the heart of our revenue and growth engine.

• Career acceleration – Success here puts you on track to lead growth in the next iconic GTM company.

• You’ll work with elite clients – Founders, CMOs, and Series A+ GTM teams building fast—your impact will be immediate and visible.

• You’ll define the future of content-led GTM – At Virio, content isn’t marketing—it is the product.