About Job

Walkthrough is seeking a highly skilled and motivated individual to join our team as a Social Media Marketing Specialist. This role will be responsible for developing and implementing a comprehensive social media marketing strategy that drives engagement, increases brand awareness, and ultimately, boosts sales. The ideal candidate will have a strong understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and will be able to create and curate high-quality content that resonates with our target audience.

As a Social Media Marketing Specialist at Walkthrough, you will be an integral part of our marketing team, working closely with the team to identify opportunities, develop strategies, and execute campaigns that drive results. You will be responsible for creating and implementing social media content, managing social media advertising campaigns, analyzing engagement metrics, and providing regular progress reports to the team.

Skills & Qualification

• Strategic thinking to develop and implement a comprehensive social media marketing strategy that aligns with the company's overall marketing goals.

• Excellent writing ability to create high-quality social media content, including captions, tweets, and Facebook posts.

• Strong contents creation skills to develop engaging content that resonates with our target audience.

• Ability to curate content from various sources, including industry news, company updates, and customer testimonials.

• In-depth knowledge of social media marketing strategies, including content marketing, paid social media advertising, and influencer marketing.

• Experience with social media analytics tools, including Hootsuite, Sprout Social, or Buffer.

• Strong analytical and problem-solving skills to identify trends, measure performance, and optimize social media campaigns.

Responsibilities

• Develop and implement a comprehensive social media marketing strategy that drives engagement, increases brand awareness, and boosts sales.

• Create and curate high-quality social media content, including captions, tweets, and Facebook posts, that resonates with our target audience.

• Analyze engagement metrics, including likes, shares, comments, and clicks, to measure the effectiveness of social media campaigns.

• Provide regular progress reports to the marketing team, including key performance indicators, success metrics, and areas for improvement.

• Collaborate with the marketing team to develop and implement social media campaigns that support overall marketing goals.

• Stay up-to-date with the latest social media trends, platform updates, and best practices to ensure that the company is always at the forefront of social media marketing.

• Develop and maintain relationships with influencers, bloggers, and other social media personalities to amplify the company's social media presence.