Job Title: CRM Manager

Location: Bengaluru (Work from Office) Reporting To: Associate Director – Retention & Product Department: Retention Level: L5 Type: Full-Time

About the Role:

We’re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM funnel — from onboarding to reactivation — with a strong focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you’ll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.

Key Responsibilities:

• Own and drive CRM strategy for different business verticals.

• Lead execution across Push, SMS, WhatsApp, and Email campaigns.

• Manage and mentor CRM executives/specialists.

• Build lifecycle marketing journeys — onboarding, engagement, reactivation.

• Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).

• Create CRM dashboards, track OKRs, and drive continuous improvements.

• Collaborate closely with product, growth, content, and data teams.

Key Deliverables:

• Increase in repeat user retention and revenue through CRM.

• Optimized user journeys across the CRM funnel.

• Strong and scalable CRM processes and execution frameworks.

What We’re Looking For:

• 4–6 years of experience in CRM, lifecycle marketing, or retention.

• Hands-on experience with campaign tools and analytics platforms.

• Ability to lead and coach a small team.

• Strong data orientation with a performance mindset.

• Excellent collaboration and stakeholder management skills.

Share your CV at sachin.dasar@appsforbharat.com for a quick turnaround!