Senior Brand Engagement Executive
Full Time · Paper.id Headquarter · Marketing
What will you do:
Develop and implement communication strategies through events to increase brand awareness, drive acquisition, and achieve company goals.
Manage end-to-end event planning, preparation, and execution with a focus on delivering exceptional attendee experiences.
Devise and execute strategies to expand the brand’s community membership.
Leverage the community as a communication channel to enhance brand awareness, engagement, and customer acquisition.
Plan and execute structured activities to foster community engagement and align with company objectives.
Establish partnerships with relevant communities and organizations to achieve marketing goals and expand reach.
Build, maintain, and optimize a comprehensive database of community members.
Identify, monitor, and report on key community and event performance metrics (e.g., attendee growth, satisfaction rates, etc.).
Prepare detailed reports on activities, budget utilization, and performance against defined KPIs.
Requirements:
A bachelor’s degree in Communication, Journalism, Marketing, Management, or a related field.
Minimum of 3 years of proven experience in event planning and execution, as well as community-building initiatives, including end-to-end event management.
Prior experience working in startups, financial technology, or financial services industries is strongly preferred.
Demonstrates creativity and proactivity, with a track record of generating innovative ideas and successfully experimenting with event formats and strategies.
Strong analytical abilities to identify, monitor, and optimize assigned metrics (e.g., attendee growth, user acquisition).
Exceptional verbal communication and negotiation skills to collaborate effectively with vendors, sponsors, and stakeholders.
Excellent interpersonal skills, with the ability to build relationships and engage with diverse audiences, including executives and community members.
Skilled in delivering compelling presentations that align with the organization’s goals and vision.
Exceptional organizational and multitasking abilities, capable of managing multiple projects simultaneously while meeting tight deadlines.
A collaborative team player who can work across departments and foster a positive working environment.
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